we care

Laura Pilcher, founder of Gina + George, with her husband
in the NICU days after their son was born.

Gina + George was created out of a need for a product to alleviate the colic pain that the company’s founder saw in her son, born 5 weeks prematurely. Our inspiration is preemie baby Paul, and without the support of an amazing neonatal intensive care unit, he would not be the picture of health he is today. Gina + George is committed to giving back, and we could think of no better way to spread the love than to donate a portion of our proceeds to the March of Dimes.


To NICU medical staff, the March of Dimes and moms everywhere, we salute you.