who we are


Gina is the mother of Laura Pilcher, founder of Gina + George, and George is Gina’s father. When developing the company, Laura decided to name it after two inspirational icons in her life: her mom and maternal grandfather.

Gina is a dedicated mother, who would move heaven and earth for her children.

George was a courageous military man, loyal husband and father of four.

Their personalities guided Gina + George’s motto: Everyone deserves to live a joyful life…starting with day one. We’re delighted you agree.